There was a time when stability, longevity, and the status quo was enough.
Mass marketing, mass communication, mass everything changed everything.
Nobody shares something that’s normal, only what’s remarkable.
Stability is overrated. Average is mundane.
Normal is boring, actually no…
normal is invisible.
-JL
Mission driven brands often aim to improve the world by addressing a specific human problem. They craft a vision, gather people and set up a
Like an old American Proverb “The squeaky wheel gets the oil” shows that it’s oftentimes the loudest problems that get the most attention. It’s likely
Daniel Gilbert, a psychology professor at Harvard, observed this interesting phenomenon called the “region-beta paradox”. The story comes from someone who makes it a habit
Cows can walk upstairs but not downstairs. See their knees do not bend in a way that gives them the ability to walk downstairs. A
