Normal is invisible.

There was a time when stability, longevity, and the status quo was enough. 

 Mass marketing, mass communication, mass everything changed everything

Nobody shares something that’s normal, only what’s remarkable

Stability is overrated. Average is mundane. 

Normal is boring, actually no… 

normal is invisible.  



The Paradox of Less Stress

Daniel Gilbert, a psychology professor at Harvard, observed this interesting phenomenon called the “region-beta paradox”. The story comes from someone who makes it a habit

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Walk like a cow.

Cows can walk upstairs but not downstairs.  See their knees do not bend in a way that gives them the ability to walk downstairs.   A

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