Make a ruckus.

Do you mind if I take some coffee beans and pour it all over the table?

“Sure man, do your thing.”

Times have changed.

Stability, steadiness, and politeness are overrated.

Want to stick out from the marketplace?

Organize the disorganized.

Make the complicated simple.

Double the price.

Do it for free.

Break patterns.

Change habits.

Break the rules.

Redefine value.

Work faster.

Work better.

Ship it overnight.

Ship it the same day.

Start a new market.

Target a Niche.

Invent something.

Break something.

Make a ruckus.

– JL

Profits against Humanity.

Mission driven brands often aim to improve the world by addressing a specific human problem. They craft a vision, gather people and set up a

Loudest vs the most important.

Like an old American Proverb “The squeaky wheel gets the oil” shows that it’s oftentimes the loudest problems that get the most attention. It’s likely

The Paradox of Less Stress

Daniel Gilbert, a psychology professor at Harvard, observed this interesting phenomenon called the “region-beta paradox”. The story comes from someone who makes it a habit

Walk like a cow.

Cows can walk upstairs but not downstairs. See their knees do not bend in a way that gives them the ability to walk downstairs. A

Make a ruckus.

Profits against Humanity.

Loudest vs the most important.

The Paradox of Less Stress

Walk like a cow.

© John Luke Inc.