Givers. Takers. Consumers.

There are many shades of love.

We all want to be loved.

However, what is it that we actually want?

This love you have for fish, for example, can be demonstrated in three different ways:

You love fish so much you feed, nurture, and look after it every day for it’s optimum health. You do this selflessly and over time the fish naturally grows. This is being a giver.
You love fish so much that you take it out of the tank and kiss it every night before you go to bed. You do this not out of intentional sadistic nature. Honestly, you’re just not aware of the depth of harm you’re causing. Overtime, the fish ends up getting sick. This is being a taker.
You love fish so much that you eat it. This is being a consumer.

“True love is a love of giving not a love of not receiving.”

Rabbi Dr. Abraham

Givers, Takers & Consumers all call themselves lovers.

Profits against Humanity.

Mission driven brands often aim to improve the world by addressing a specific human problem. They craft a vision, gather people and set up a

Loudest vs the most important.

Like an old American Proverb “The squeaky wheel gets the oil” shows that it’s oftentimes the loudest problems that get the most attention. It’s likely

The Paradox of Less Stress

Daniel Gilbert, a psychology professor at Harvard, observed this interesting phenomenon called the “region-beta paradox”. The story comes from someone who makes it a habit

Walk like a cow.

Cows can walk upstairs but not downstairs. See their knees do not bend in a way that gives them the ability to walk downstairs. A

Givers. Takers. Consumers.

Profits against Humanity.

Loudest vs the most important.

The Paradox of Less Stress

Walk like a cow.

© John Luke Inc.