Credibility.

The quest for credibility is a reasonable pursuit for most.

But first, what is it?

Credibility is the quality of being trusted and believed in.

Here’s a formula:

Credibility = Experience X Expertise X Sincerity

But what does one do when you don’t have experience or expertise?

So if you’re lacking experience in a scenario, leverage someone else’s (or simply history) to establish experience.

When you’re lacking expertise you leverage someone else who’s had the expertise who’s provided that value.

Leveraging other historical accomplishments doesn’t mean you should claim it as yours.

This is why sincerity is so important.

Credibility is really built through other credible subjects.

What’s the easiest way to become a giant?

By standing on the shoulders of one.

-JL

Profits against Humanity.

Mission driven brands often aim to improve the world by addressing a specific human problem. They craft a vision, gather people and set up a

Loudest vs the most important.

Like an old American Proverb “The squeaky wheel gets the oil” shows that it’s oftentimes the loudest problems that get the most attention. It’s likely

The Paradox of Less Stress

Daniel Gilbert, a psychology professor at Harvard, observed this interesting phenomenon called the “region-beta paradox”. The story comes from someone who makes it a habit

Walk like a cow.

Cows can walk upstairs but not downstairs. See their knees do not bend in a way that gives them the ability to walk downstairs. A

Credibility.

Profits against Humanity.

Loudest vs the most important.

The Paradox of Less Stress

Walk like a cow.

© John Luke Inc.