If you knew you were making history would you have done things differently? -JL

Go there. Goal here.

If you don’t know where you’re going, how will you know when you get there? People are the most unsatisfied with themselves, not when they haven’t met their goals or have arrived at their destination, but when they’ve given up on their pursuit. Setting a goal is not a sure way of accomplishing it but […]

Givers. Takers. Consumers.

There are many shades of love. We all want to be loved. However, what is it that we actually want? This love you have for fish, for example, can be demonstrated in three different ways: You love fish so much you feed, nurture, and look after it every day for it’s optimum health. You do […]

Gingerbread Conundrum.

The Gingerbread Man story teaches a few valuable lessons.   One that you can apply to your own life. If you don’t know the story, here’s a short recap: An old, lonely couple living alone with their cat decide one day to bake a Gingerbread Man. When it’s done baking, the Gingerbread Man jumps up […]


When you get a dog, you name it. When you have a product, service or brand, the most important decision you will ever make is naming it. In order for us to give meaning to a printed word, we translate it into a sound. When you use the same words as your competitors, you sound the same. […]

Find / Make

Find time / Make time Find a job / Make a job Find a life / Make a life ‍ The act of “Finding” is not intrinsically bad, but it’s not as good as what it displaces. – JL ‍

Ferris vs Paris.

George wanted to make something that would compete against one of the most admired architectures in the world, The Eiffel Tower. He wanted something more exhilarating than just a simple skyscraper. Many engineers thought it was impossible. George didn’t.  The structure weighed 4,100 tons. It was 825 feet in circumference and rotated on a 45 […]

Elephant Rope

Elephant Rope. The limitations of the  largest land animal, elephants, are profoundly similar to ours. They’re smart, extremely strong, and almost define the word “greatness”. Yet just a small rope on a single leg can immobilize a 7 ton elephant. Such a small thread to such a large beast. How does such an intelligent large […]


You lost. The bet. The race. The game. But you know what’s worse than losing the bet, race or game? Losing your ambition. Your drive. Your fight. Fighting for survival is better than drifting. What’s at stake becomes clear when you’re drowning. A fight for breath is an all-in, life or death approach. You know […]


The quest for credibility is a reasonable pursuit for most. But first, what is it? Credibility is the quality of being trusted and believed in. Here’s a formula: Credibility = Experience X Expertise X Sincerity But what does one do when you don’t have experience or expertise? So if you’re lacking experience in a scenario, […]