07:30 –  Alarm rings, hits snooze.  08:16 – Rushes to bathroom. Fixes comb over.  08:35 – Stuck in Traffic.  08:50 – Orders the usual.  08:52 – Pays 5 dollars on Credit.  09:08 – 8 minutes late to work. No one cares.  09:30 – Checks Bank account. It’s Red.  10:00 – Boss calls a meeting. Notices a […]

Secret Sauce.

Every chef has a secret sauce. Certain complementary spices blend together to provide a new flavor, and one thing is for sure—it’s too good be shared with mediocre chefs of less talent. Everyone has skeletons in their closet. A few rusty bones or a couple dead bodies.  The smell is loathsome, and one thing is for […]

Run like a rhino.

Rhinos can run over 30 miles an hour but are unable to recognize objects at 30 feet ahead.   Do you know what type of audacity you’d have to run 30 miles an hour without being able to see to 30 feet ahead of you? See but a rhino doesn’t think like this.When a rhino […]

Pig’s Milk.

Most coffee shops serve just about everything. Breakfast, lunch, dinner, sandwiches, pancakes, waffles, and burgers. Howard Schultz did it differently. He opened up a coffee shop with narrow focus. This focus strengthened the brand. Today this coffee shop chain is worth over 85 billion dollars.  Starbucks. Most Deli’s serve just about everything. Hot sandwiches, cold sandwiches […]


Do you remember when cars first started getting popular? The look. The feel. The curves. Everything was crafted with such precision. I imagine a designer spending all day on one eloquently spaceship-like dashboard button. It was an art form, it was beautiful, it was the future. Do you remember when Apple first started getting popular? […]

Normal is invisible.

There was a time when stability, longevity, and the status quo was enough.   Mass marketing, mass communication, mass everything changed everything.  Nobody shares something that’s normal, only what’s remarkable.  Stability is overrated. Average is mundane.  Normal is boring, actually no…  normal is invisible.   ‍ -JL    

Most Important.

What is the most important thing? It’s something that can’t be replaced. – JL ‍ ‍ My Sister, Noellie

Make a ruckus.

Do you mind if I take some coffee beans and pour it all over the table?  “Sure man, do your thing.”   Times have changed.  Stability, steadiness, and politeness are overrated.   Want to stick out from the marketplace?  Organize the disorganized.  Make the complicated simple.  Double the price.   Do it for free.  Break patterns.   Change […]


There are four quadrants of “knowing”. You know what you know. You know what you don’t know. You don’t know what you don’t know. You don’t know what you  do know. ‍ ‍ The last two are the most dangerous and you are completely unaware of them. As am I. ‍ “to know” literally means: […]

Inspiration Expires.

Ideas can last forever. Ideas can stay in a book for thousands of years and never die. Ideas are immortal. But inspiration will not wait for you to expire. They’ll die without warning. The funerals are sad but empty. The deceased is nameless. So when inspiration touches you, take hold of it and put it […]