Profits against Humanity.

Mission driven brands often aim to improve the world by addressing a specific human problem. They craft a vision, gather people and set up a sustainable system where those involved are paid for their contribution. Over time the original vision may become less important because the focus shifts to growing revenue at its expense. This […]

Loudest vs the most important.

Like an old American Proverb “The squeaky wheel gets the oil”  shows that it’s oftentimes the loudest problems that get the most attention. It’s likely that the loudest problems and the most important ones are not the same. For example: There’s no correlation to the amount of money raised and lethality.   Please see infographic below.

The Paradox of Less Stress

Daniel Gilbert, a psychology professor at Harvard, observed this interesting phenomenon called the “region-beta paradox”. The story comes from someone who makes it a habit to walk to places within a mile away and bike to areas that are further in the distance.As a result, places that are closer or easier to get to take […]

Walk like a cow.

Cows can walk upstairs but not downstairs.  See their knees do not bend in a way that gives them the ability to walk downstairs.   A cow doesn’t say it will walk down the steps on the following exceptions; lack of inspiration, low budget, tight deadlines or etc… Cows will not lower their standards and neither […]


The gap between amateurs and professionals used to be a giant leap. Amazing work is no longer just created in a Manhattan skyscraper. 500 dollars can get you a laptop with professional software to write, draw and edit. A bad worker blames his tools. A great worker talks about his passion. – JL

The Noise

There’s no doubt ChatGPT is changing the world the same way iPhone changed taking pictures or the internet changed sharing information. But what does that mean for us as creators? Within 10 minutes, you can rewrite an email, build a pitch or write a mediocre sequel to Harry Potter. These tools only increase the world […]

Die for it.

Would you die for it? ..because you are.Right now, you’re living for something.Right now, you’re dying for something. ‍ Life is short, do stuff that matters. ‍ -JL

The Future.

There will be no need for parking garages or street parking as most of the cars will be self driving. They will pick you up and drop you off. As a matter of fact, many people won’t own cars. Mathematics won’t be as necessity since your everyday problem will be solved for you. Your refrigerator […]

The Craftsman.

A craftsman sculpts, organizes, presses, paints, designs, and sweeps.  A counselor sculpts her words and creates a carefully chosen comfortable environment when she speaks to her patients.  A secretary organizes schedules, documents and diligently responds to every email to create simplicity & clarity.  A barista grinds the beans, presses the espresso firmly so the crème is silky […]


We all love new pets, new friendships, weddings, product launches, and new business ventures. We love new transitions.  They are glittery, flashy, and fresh.  But really, they don’t matter much. I remembered the first day my family got a pet dog. She was adorable.  Cute.  Innocent.  Whimpering.  It was a precious moment. But overall, it […]