Hello, I’m John Luke.
I run a branding studio and currently working on a few projects like:
The Brand Archetype, Branding Commandments and Makers.
Profits against Humanity.
Mission driven brands often aim to improve the world by addressing a specific human problem. They craft a vision, gather people and set up a
Loudest vs the most important.
Like an old American Proverb “The squeaky wheel gets the oil” shows that it’s oftentimes the loudest problems that get the most attention. It’s likely
The Paradox of Less Stress
Daniel Gilbert, a psychology professor at Harvard, observed this interesting phenomenon called the “region-beta paradox”. The story comes from someone who makes it a habit
Walk like a cow.
Cows can walk upstairs but not downstairs. See their knees do not bend in a way that gives them the ability to walk downstairs. A